Today there will be millions of searches performed on the Internet, many of them looking for exactly what you are selling. What will make the difference? Marketing your business online! There are numerous ways of approaching e-marketing and some of them might require a bit of technical skill, but don’t fear - the Web Artist team is here to assist you.

IMPORTANT TIP: It is essential that your web site has complete, accurate and informative content relevant to your field of business. That is what is one of the most crucial steps in building your reputation in Google's SERP's (Search Engine Result Pages).

 

Search Engine Optimization (SEO):

SEO refers to the processes of optimizing a website in such a way that it is better indexed by Internet search engines such as Google, Yahoo and Bing. SEO may aslo refer to an individual specialising in the science of optimizing websites.

The Priniciple Of SEO:

Give people what they want!

The success of a search engine, such as Google, is based on its ability to provide people with search results that are highly relevant to the topic they are being used to search for. How Search Engines rank websites in SERPs is based on highly-complex and closely-guarded algorithims, unique to each search engine that are written to determine how relevant the information on a website is to the relevant search phrase.

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Content Is King:

It's the truth. Search Engines cannot rank or index information that isn't there. Keywords are great but you have to use those words as often as possible in the content of your website.

BUT BE CAREFUL - search engines will penalize you for keyword-spamming your website. In general they don't take kindly to any attempt to "fool" the spider bots crawling websites on the internet. This can result in your domain being blacklisted on that search enige, permanently removing it from any search results.

Take A "Fresh" Approach:

In general, search engines rank content highly that is related to current events, be it in the news, sports, etc - any kind of information that is currently enjoying high search volumes. If you see something happening in the media that you can use in your marketing or market news - use it! It will only be for a limited time but that topic will enjoy high search volumes - make sure you get the most out of it.

Keep It Updated:

It might surprise you to hear it, but some search engines take a look at when last a website has been updated when determining its ranking for a search phrase. It comes back to the principle of giving people what they want. If a search engine directs you to a website that has old and outdated information, you'll think "this search engine doesn't work", and that is exactly what they want to avoid.

Make sure you keep your website alive and updated with fresh news. Make it interesting for people and keep visitors current with industry news - this will motivate them to keep coming back, and the more people visiting your website, the more effective search engines rank your ability to provide the information which visitors are looking for.

 

RocketSeed Mail

Rocketseed Mail transforms your most trusted form of business communication, everyday email, from being just a form of correspondence into an interactive sales and marketing tool. Some of the leading brands locally and internationally use Rocketseed Mail for a variety of marketing objectives like driving traffic to their website, launching new products or special offers, and delivering sales pitches, generating new leads, targeted 1-to-1 marketing or growing their social networks.

Rocketseed enables each company employee to become a targeted marketer, yet centralizes brand and marketing control.

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Key Numbers:

  • A Billion+: The number of emails handled by Rocketseed annually.
  • 85%: of all business correspondence occurs via email.
  • 15 000: The number of emails the average business person sends out annually. Time spent communicating with clients, prospects, consumers and suppliers – i.e. your target audience.
  • 99%+: The average open rate of everyday business email. Users place higher priority on direct email communications, ensuring deliverability of your marketing message.
  • 9%: The average campaign click through rate.
  • 500: The average amount of hours spent by staff sending and receiving email. Time spent communicating but not marketing.

What Does It Do:

Rocketseed allows users to insert customized header and footers into their e-mails that can be employed in a number of ways such as:

  • Rating Service Levels
  • Launching New Products
  • Marketing Your Services
  • and much more!

Due to the system's ability to track every link clicked you have a sure way of getting definite feedback on which of your products and services both potential and existing clients are interested in.

All of a sudden your day-to-day e-mails have turned into a powerful marketing tool.

Examples:

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Google AdWords

Google AdWords is the PPC (Pay-Per-Click) advertising service provided by Google to assist companies in being visible on SERPs (Search Engine Result Pages) over and above how their websites are ranking.

It is no secret that Google is generally the "search engine of choice". With a phenomenal amount of traffic and searches every day Google AdWords is a very powerful and targeted marketing tool.

Target the people you want to market to, and only the people you want to market.

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How It Works:

Why It Works:
You create your ads

You create ads and choose keywords, which are words or phrases related to your business.

Your ads appear on Google

When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.

You attract customers

People can simply click on your ad to make a purchase or learn more about you.
Targeted reach

Now you can advertise to people searching on Google. Even if you already appear in Google's search results, AdWords can help you target new audiences on Google and our advertising network.

Greater control

You can edit your ads and adjust your budget until you get the results that you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations.

Measurable value

There's no minimum spending requirement or time commitment. And with the cost-per-click option, you're only charged if people click your ads. This means that every pound of your budget goes towards bringing new prospects to you.