Latest News
22nd November 2021
Digital marketing has become a crucial tool for validating any brand in less time. It is the most effective and convenient method in today’s era if you want to reach your potential customers and grow your business across the globe. There are more than 9 key Digital Marketing trends to prepare for in 2021. But today we will just focus on 9. Many new digital marketing trends, strategies, and platforms are evolving in this time and a large number of consumers are engaging brands on various different channels that never even existed. However, the goal of advertising is still continuous. The only change that occurred is in the creativity and novelty of new digital marketing trends. So it is necessary for any employer to hire a marketer who can easily communicate the right message at various stages of the marketing funnel, helps in raising brand awareness, gives strategy to drive […]
30th September 2021
A Brand represents the sum of people’s perception of a Company’s Customer Service, Reputation, Advertising, and Logo. Ever wondered why a brand is important for your business? When all of these parts of the Business are working well, the overall Brand tends to be healthy. On the flip side, we all probably know a Company that offers Excellent Products or Services but has a Tarnished Brand due to Poor Customer Service. Let’s take a look at the important ways a strong Brand Impacts Your Business: Branding Improves Recognition Understanding why a brand is important for your business is very important for your business. One of the major Components of your Brand is your Logo. Think of how we instantly recognize the Golden Arches of McDonald’s or the simple, but powerful Eagle of the USPS. As the “face” of a Company, Logo Design is critical because that simple Graphic will be […]
17th September 2021
Why do we value where we shop? Today we look at why customer loyalty programs are valuable to customers. Ever wondered why you keep shopping at the same shop even after you had a bad experience a couple of times? Maybe you had bought an expired product or had bad customer service. You may also have been unhappy about the store’s/shop environment but for some reason, you still go back. You could be out shopping at any location or mall but you always remember to buy bread at the same store every day. They know you-you know them and a part of you feels obligated to shop there daily. This is called customer loyalty. Your reward may not be of any physical value but you probably have a great relationship with the store owner. Should you run into any trouble, you know the shop owner will assist you. The benefits […]
10th September 2021
The Covid-19 pandemic has proven to us that being online is the only way your business can keep interacting with customers and potential buyers. Digital marketing has become a very vital part of overall marketing for any business. Clients and customers are all online. Businesses have had no choice but to adapt to this new way of living. According to Datareportal.com, the internet sector of the world has seen a reported 60.9% increase in internet usage and access across the globe over the past 2 and half years. That is almost 346% overall increase since the year 2009. Internet service providers have seen a huge growth in overall user sign-ups, subscription contracts, and inquiries from customers who need internet. Fibre was once an expensive luxury that was only afforded by high-income earners. Today, one can get very good and reliable fibre internet services from as little as R500/$40 per month. Why […]
21st July 2021
Having a mobile-friendly website means making sure people on mobile devices can find and browse your website. It also means making sure they can remain as happy as possible during that experience. Smartphones and other mobile devices’ popularity are on the rise, more than ever before (and they are not going anywhere anytime soon), so optimizing your website for mobile isn’t just a trend or a side option like it might have been in years past. Today, making your website mobile-friendly is an absolute must. If you do the research, the experts will all tell you the same thing, and they are right. Mobile is where your customers are – so it is also where your business should be. Google prioritizes mobile-friendly websites over those that are not mobile-friendly in mobile search results. In April 2015, the Google algorithm change that occurred tweaked the way that Google displays mobile search […]