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10th June 2021
Like many small business owners, you may believe your business cannot benefit from having a website or that a website is not within your budget. It might be that you do not use a computer often, you think neither do your potential customers. These are misconceptions. These 8 reasons show why your company NEEDS a professional website, no matter the size of your business. 1.Gain Credibility 2. Save Money 3. Keep Your Customers Informed 4. Your Business Is Always Accessible 5. Target A Wider Market 6. Showcase Your Work 7. Save Your Time 8. Improve Customer Service 1. Your Small Business Will Gain Credibility Today, more and more consumers use the internet to search for products or services they need. Your small business will gain credibility by having a website. If your business does not have a website, potential customers will go to your competitors that do. If you already […]
3rd June 2021
Colour plays an integral role in how we view the world, which is why colour matters for your company brand and is essential for establishing a rock-solid corporate identity. Colours are the backbone of a strong and easily recognisable brand, as colours can subconsciously communicate a brand’s promise to its customers. Choosing the correct colours for your brand can have a significant impact on your business’s overall success. Why is Colour Use So Important? Without colour, a vast majority of popular brands would not exist in the way that we know them today. There are several reasons why colour plays such a major role in a brand’s success. These includes: Colour engages with your customers’ emotions Consistent colours build trust Colours help you stand out Colour Engages With Your Customers’ Emotions Colours are registered by the brain before any images or text and certain colours can evoke certain emotions. […]
13th May 2021
Content marketing can give you the opportunity to not only expand your company but also to build your reputation and establish a place as a trusted leader in the industry. For small and local businesses, it can be hard to stand out against larger nationwide brands. However, content marketing can help your small business attract attention, and for relevant niches in your industry, too. Content marketing is a marketing approach that involves creating and distributing relevant and valuable content to your prospective audience in the hopes of driving consumer action, and it has numerous benefits for small businesses. 6 Ways Content Marketing Can Benefit Your Business: Generate Traffic To Your Website Build Brand Awareness Increase Leads And Sales Establish Yourself as A Thought-Leader Encourage Engagement Costs Less Than Traditional Marketing 1.Generate Traffic To Your Website With Content Marketing. Content marketing drives inbound traffic to your site. When potential customers […]
29th April 2021
Recently, Facebook reported that the number of monthly users has reached astounding numbers of 2.8 Billion users, of which over 1.8 billion of them use it on a daily basis. That means that the amount of monthly users has increased by 378% over the last 10 years! The 1st of October this year will mark the eleventh anniversary of the film, “The Social Network”, signifying a giant milestone in the growth and societal impact of not just Facebook, as social media was considered prevalent enough that millions of dollars were invested in producing a film about it. As much as the film highlighted the importance of social media for the general public as a platform where they could voice their opinions and converse with friends across the globe, we were left with a question, “How can we transfer this to the commercial and business context. Can social media be as […]
22nd April 2021
Social Media Marketing requires both strategy and creativity. Creating a social media marketing strategy does not have to be a long painful process. A Social Media Marketing strategy is everything you want to achieve and plan to do on social media. The more specific your strategy and plan is the more effective it will be. Below are a few steps to help you get started on your Social Media Marketing Strategy. Find Out More About: Social Media Marketing How to Create an Effective Social Media Marketing Strategy Step 1: Audit Your Current Social Presence. Step 2: Choose Social Media Marketing Goals That Align With Business Objectives. Step 3: Document Who Your Ideal Customer Is. Step 4: Know Your Competition. Step 5: Set Up Accounts And Improve Profiles Step 6: Create Engaging Social Content. Step 7: Track, Analyze, Optimize Audit Your Social Presence Before you strategize about where you […]