Implementing Beacons For Proximity Marketing

iBeacon-compatible Hardware Transmitters - typically called beacons - is a class of Bluetooth Low Energy (LE) devices that broadcast their identifier to nearby portable Electronic Devices. The Technology enables Smartphones, Tablets and Other Devices to perform actions when in close proximity to an iBeacon.

Enhance Your Customer's Experience: Ideal for Restaurants, Retail Shops, Shopping Centers, Car Dealerships, Airports, Corporate Businesses, Events and Venues, to name only a few.

Way Finding:
Help Customers locate items within your Premises.

Convenience:
Make requesting assistance even simpler – no more hunting for a Sales Associate.

Advertising:
Push relevant special offers to Customers at decision points or share relevant Information.

URL Linking:
Direct Customers to your Promotion Page on your Website or get them to engage with your Company's Social Media Platforms

Partnerships:
Implement Affiliate Marketing Structures with Partners.

Continuity:
Provide consistent Marketing Messages.

NFC Tags

NFC-Tag-Icon

NFC stands for Near-Field Communication and allows Phones, Tablets, and Laptops to share Data with other NFC-equipped Devices. The Technology evolved from Radio-Frequency Identification (RFID) tech. RFID is behind those security Scan Cards that get you into the Office everyday or bypass that Tollbooth on your morning commute.

NFC is very much like RFID, but NFC is limited to communication within four inches. Most People consider NFC’s small radius a major security benefit and it’s one of the reasons that NFC is taking off as a secure alternative to Credit Cards. But the Technology can be used for more than making purchases. NFC can transfer Data like Videos, Contact Information, and Photos between two NFC enabled Devices.

QR Tags

web-artist-QR-tag

QR code (abbreviated from Quick Response Code) is the Trademark for a Type of Matrix Barcode (or Two-Dimensional Barcode) first designed for the Automotive Industry in Japan. Data stored on QR tags is typically accessed through Scanner Apps on Mobile Devices such as Smart Phones and Tablets. Since inception, its application has grown significantly and it is now considered standard stock in Companies' Marketing Arsenal. QR tags have a wide range of Marketing Applications, the simplest being directing Users to a Website where more advanced functions include delivering a complete Business Card of Information to easily store on a Device, and many many more.

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