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12th April 2021
Search Engine Marketing (also known as SEM) is effective because of its wide range of online tools, generating high visibility in a cost-effective manner and the manner it adapts to multiple markets and audiences. Search engine marketing will help you to make your presence better in search engines so that your potential customers can get to know about you and your brand. Marketing is already a broad field in itself. With respect to these dynamic surroundings, competition has established such a standard that it is difficult for businesses and brands to make them effective among their competitors. Every day the marketing world is making us witness the advancement in its new techniques and approaches and one of the major components in marketing strategy is SEM, What is SEM? SEM may incorporate search engine optimization, which adjusts or rewrites website content and site architecture to achieve a higher ranking in search […]
24th February 2021
First things first. Inbound marketing refers to marketing strategies such as content marketing, pay per click (PPC) advertising, search engine optimization (SEO), and social media that “pull” prospective customers at their exact moment of intent. As opposed to traditional marketing, which is based on the idea of outspending your competitors, inbound marketing connects you to motivated consumers at the right time and place. Think of it as attracting customers to your company rather than having to chase after them. So, what does the data say about inbound vs outbound? Inbound generates 54% more leads than outbound Inbound leads cost 61% less than outbound Inbound generated 3x more qualified leads than outbound The Inbound Marketing Methodology The inbound marketing methodology typically has 4 steps. While no customer journey is perfectly linear, this methodology uses the most common path people take when making decisions about the brands they buy from. By having stronger influence […]
20th January 2021
Why not make a difference in South Africa and help our Economy by Starting A Business in 2021? Given that recessions are times of great need, this might just be the best time to strike out on your own and start a business. Unfortunately, the Covid-19 pandemic has already hit small businesses hard in South Africa with many closing its doors permanently. Many Employees and Employers have lost their livelihood, these that were laid off from their jobs made the leap and became entrepreneurs. These tips below will help you before Starting A Business In 2021 during the current pandemic. Think About What Consumers Need Right Now Consumer Habits had a major change since the start of the pandemic, so consider how your product or service fit into your customers’ current lifestyle. Examples of industries thriving during the pandemic include Cleaning and Delivery Services, Fitness Equipment, Home Improvements and Basic […]
12th November 2020
If you are looking for the best digital marketing agency, you have come to the right place. WEB ARTIST® has just been voted the best digital marketing agency for the 3rd year running in Gauteng by MEA Markets Magazine. We understand the consumer psychology involved when Creating Brands, Marketing Materials, Digital Media, and Websites for various Industries, by incorporating the latest trends, modern technology and utilizing the internet of things. Our staff takes pride in having worked with and advised many Business Start-Ups, Entrepreneurs, and Established Businesses Globally on their Strategic Marketing Initiatives. We welcome the opportunity to offer your Business the chance to build a Successful Digital Marketing Strategy to better dominate your Market Segment quickly and effectively. Our Digital Marketing Services WEB ARTIST® offers a variety of Web Design and Website Development Solutions to give your brand a fresh and functional Online Presence. We provide a wide range […]
8th April 2020
In the midst of the Pandemic most Businesses were not prepared to face the Financial blow their businesses would be facing during these times. On the lighter side, we all rely upon using Technology on a daily basis. The internet has become an integrate part of getting things done, from purchasing something online to finding the right supplier for that specific item you always wanted. Taking in mind that now in desperate times we are facing a Broken chain in our daily Business operations, some of us are working remotely and others are not working at all, due to restrictive emergency regulations. So, The Big Question Is: What Can Online Marketing Do For My Business? The answer is not simple. We must take in mind that various components must be in place to compliment your online marketing portfolio. Brand: This is the perfect storm to take charge of your Brand […]