content, WEB ARTIST® - Digital Marketing Agency
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content, WEB ARTIST® - Digital Marketing Agency

To be competitive in today’s online community, your website must give visitors a good first impression. The web content of your website plays a big role in giving a good first impression. The content visitors find on your website says a lot about your company’s mission, professionalism and attention to detail. Let’s face it: No matter what type of products or services your company offers, you can’t afford to be unexciting when billions of websites are competing for more people to visit your website. The following seven tips will help you give potential clients an accurate and favourable look at your website.

Make Your Web Content Visual

With web content the saying, “A picture is worth a thousand words” holds particularly true. Even if your website’s content is the most tedious information and data can grab a visitor’s attention if it is organised into a compelling visual chart, graph or image. Rather consider an infographic than explaining complicated information in lengthy paragraphs. Infographics are a more effective way to help your readers visualize and quickly understand complex concepts, plus it attracts your visitor’s eyes. An infographic uses pictures, images, charts, graphs and other visual elements to present information and data.

Use Short Phrases With Action Verbs

Writing for a website varies from traditional writing in a few key ways. Generally speaking, you should keep your website’s content short and sweet. Potential clients don’t want to waste time deciphering flowery language just to see what your company does. Spell out what exactly your company does and how it will benefit them.

Provide Solutions

Most people who search the internet have questions or are struggling in some way. Whether visitors are looking for general information on a topic or more specific advice, provide the support, guidance and advice they need. Make sure that the content on your website is positive, conveys a clear understanding of the problem, answers common questions and provides the solutions your target market is seeking.

Add Excitement

Use dynamic and attention-grabbing words to convey what your company has to offer. Use everyday language rather than using weak language or difficult technical nonsense that most readers will glaze over, this will make your readers and potential customers feel comfortable with your company.

Organization Is Key

It is guaranteed no one will read your content if it is disorganised even if it is packed with valuable information. Make sure your content is user-friendly and easy to navigate. Adding headers between your content is a great way to break it up so that users can browse the page and easily find what they are looking for. Bullet points and numbered lists are also great tools to use when you want to attract your visitor’s eyes.

Make Your Web Content Tell A Story

Storytelling is an easy way to bring your products and services to life. Stories not only make your content more compelling to the visitor, they also give you an opportunity to connect with your readers. Stories can go a long way in helping you draw in visitors and convert them into clients, whether you create a fictional story or convey a real-life account such as a client’s testimonial.

Update Your Web Content Regularly

Nothing will turn a visitor away from your website faster than outdated content. Regularly remove old and irrelevant information and add new content to your website. At the bare minimum, update your content at least once a year. Admittedly, this can be quite the undertaking for sites that feature dozens of individual pages. If you feature blogs and articles on your website, aim to produce new content on a weekly basis, if you struggle to do so you can add new blog posts every second week. Publish articles that cover hot topics in the news or on social media channels is a great way to attract visitors, establish authority on Google and keep readers coming back to your website. Make sure you don’t just throw out your original information when rewriting content for your website. Doing so could adversely affect your site’s SEO.

The tools and suggestions discussed above have one thing in common:  They focus on the need of the website visitor, not the company. No matter what business you may be in, your readers’ needs are the most important thing to keep in mind when you are producing content for your website. Readers demand that web content be engaging, compelling and solution-oriented. You can meet their demands with some creative thinking, energy and effort on your part.

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