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13th May 2020

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Refine Your Product, And Marketing And Sales Approach

Defining Marketing Marketing is the process of teaching consumers why they should choose your product or service over those of your competitors, and is a form of persuasive communication. It is made up of every process involved in moving a product or service from your business to the consumer. Marketing includes creating the product or service concept, identifying who is likely to purchase it, promoting it, and moving it through the appropriate selling channels. There are three primary purposes of marketing: Capturing the attention of your target market Persuading a consumer to purchase your product Providing the customer with a specific, low-risk action that is easy to take If the objective of your business is to sell more products or services, then marketing is what helps you achieve that goal. Anything that you use to communicate with your customers in a way that persuades them to buy your products or […]

6th May 2020

Refine Your Pitch

If you’re looking to raise capital, you may be spending time in front of investors who can write you big checks. Here are some guidelines for making your pitches more effective and appealing to potential backers. Keep Your Introduction Short Familiarize yourself with the track record of your potential investors to see what size and type of ventures they typically fund. Having that insight can help you to tailor your pitch, and it shows investors that you’re prepared. Schedule Out Every Day If it takes you more than a minute to sum up your idea, your abilities, and the strengths of your business plan, you’ll hinder your quest for investment funds. This is because many opportunities to present your full pitch develop only after you give your “elevator speech” during casual conversations about other things. Hone and vet every single word of your introductory pitch, and then memorize it so […]

29th Apr 2020

Manage Your Time – Management Skills

6 Time Management Tricks For A Productive Workday There is something peculiar with time – there never seems to be enough of it. As a result, quite a lot of people spend their days racing against time. They are always looking for the best ways to squeeze everything in– their families, jobs, chores, friends, and sleep among other things – into the 24-hour phenomenon called a day. Interestingly, the most successful people still seem to have a hold of their time. They seem to get more done in a day than most of us can get done in a week. The biggest question is how do the people who have so much to do manage to get so much done in one day? What are their secrets to productivity that we can emulate? Aways Start Off Your Day With Your Biggest Task It is very important to have a morning […]

23rd Apr 2020

Don’t Waste Time On “Partnership”

Partnerships: Six Things You Need To Know Before You Say “I Do”. So you want to go into business with someone. Good for you. Maybe your potential partner is a family member, long-time friend, investor, or business associate. Whatever the relationship, the start of a partnership is much like the beginning of a romantic relationship. The parties are euphoric and it may seem as though nothing could go amiss. But before you walk down the aisle and say “I do” there are critical things upon which you must agree. Just as every personal relationship has its ups and downs, so do business partnerships. So before you tie the knot so to speak, you need to enter into what is known as a partnership agreement to protect yourself and your business. Below are some of the common elements which you should include in a partnership agreement, which by the way, must be […]

15th Apr 2020

Work Your Network

Getting a personal introduction to a strategic investor or business partner means everything to an entrepreneur. Likewise, executives depend on being able to pick up the phone to get insights into a new market or find the world’s greatest marketing guy. Business life has always been about connections. Business leaders spend decades building and cultivating those relationships. They cherish their networks because they know it’s their most valuable asset. And they’re not about to do anything stupid to jeopardize them. Unfortunately, you may be doing just that. If your networking strategy is simply to grow it, then you’re likely doing more harm than good. Contrary to popular wisdom, bigger networks are not necessarily better networks. There are pitfalls I see too many of you fall into, these days. Here are four ways to building and maintaining a network made up of strong, quality relationships that will last forever. Segment Your […]

8th Apr 2020

Now Is The Time To Re-Think, Re-Imagine And Re-Define Your Business

In the midst of the Pandemic most Businesses were not prepared to face the Financial blow their businesses would be facing during these times. On the lighter side, we all rely upon using Technology on a daily basis. The internet has become an integrate part of getting things done, from purchasing something online to finding the right supplier for that specific item you always wanted. Taking in mind that now in desperate times we are facing a Broken chain in our daily Business operations, some of us are working remotely and others are not working at all, due to restrictive emergency regulations. So, The Big Question Is: What Can Online Marketing Do For My Business? The answer is not simple. We must take in mind that various components must be in place to compliment your online marketing portfolio. Brand: This is the perfect storm to take charge of your Brand […]

1st Apr 2020

Line Up Suppliers And Service Providers

Finding a good source of inventory is crucial, especially for certain types of businesses (corporate retail and manufacturing). Beyond inventory, line up good reliable suppliers and services provided so you don’t have to sweat the details. Remember your business is only as reliable as your weakest link. if you have any, identify them immediately and rather use another reputable supplier. Don’t overpromise and under deliver. make sure that your suppliers are trustworthy because this is the key to your business will be with and the service/products your company will be offering your clients. Suppliers are essential to almost every business. Without raw materials to make what you sell or manufacturers to provide what you resell, you will have a tough time growing. There are also many supplies and services your business consumes as part of general overhead, from paper clips to Internet access. Suppliers and vendors-the the terms are used […]

31st Mar 2020

Public Notice

Every SA Website Must Promote To The COVID-19 As of Thursday, every website with a domain name that ends in. ZA – including every company website that uses the.CO.ZA suffix, every organisation in.ORG.ZA, and every academic institution in.AC.ZA – must link TO THE SOUTH AFRICAN GOVERNMENT’S COVID-19 PORTAL AT SACORONAVIRUS.CO.ZA If you need assistance to enforce this notice on your website, please Contact Us.

19th Mar 2020

How To Hire Your First Employee

It’s easy to picture the journey to entrepreneurship as a solitary adventure. The late-night brainstorming sessions, the planning, the research—I don’t know about you, but in my mind, that’s one lone figure doing it all. But eventually, all successful businesses will have to start taking on employees, and that’s when the fun really begins. Before you get there, however, you have to actually complete the interviewing, hiring, and onboarding process. For new entrepreneurs, this can be daunting. How do you go from being a solo venture to one where you’re forced to find and rely on others to help you grow and run your business? To answer this question, I turned to the members and asked for their advice. Their responses ranged from practical tips on hiring to what to look for in a first employee. Before you grab that stack of resumes, check out the tips. 1. Hire Someone That […]

20th Feb 2020

Consult Your Insurance Agent And Secure Coverage

Depending on the type of business you’re starting. You may need insurance of one kind or another, like liability, worker’s comp, or health insurance, especially if you hire full-time staff. Here’s Why You Should Rely On An Independent Insurance Agency For Your Small Business Insurance As a small business owner, you may think that turning to a major, big-name insurance company is your only option. However, don’t overlook smaller, independent agencies. Not convinced? Here are some of the reasons why you should secure coverage from your local independent insurance agency. Wide Array Of Coverages Independent agencies actually represent several different insurance companies. This means that they have access to all of the policy options from each insurer. This gives independent agents access to a wider array of coverages that they can offer to their clients. The larger the selection, the better the chance of finding a policy that fits your […]

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