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10th Jun 2021

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8 Reasons To Get a Professional Website

Like many small business owners, you may believe your business cannot benefit from having a website or that a website is not within your budget. It might be that you do not use a computer often, you think neither do your potential customers. These are misconceptions. These 8 reasons show why your company NEEDS a professional website, no matter the size of your business. 1.Gain Credibility 2. Save Money 3. Keep Your Customers Informed 4. Your Business Is Always Accessible 5. Target A Wider Market 6. Showcase Your Work 7. Save Your Time 8. Improve Customer Service 1. Your Small Business Will Gain Credibility Today, more and more consumers use the internet to search for products or services they need. Your small business will gain credibility by having a website. If your business does not have a website, potential customers will go to your competitors that do. If you already […]

3rd Jun 2021

Why Colour Matters For Your Company Brand

Colour plays an integral role in how we view the world, which is why colour matters for your company brand and is essential for establishing a rock-solid corporate identity. Colours are the backbone of a strong and easily recognisable brand, as colours can subconsciously communicate a brand’s promise to its customers. Choosing the correct colours for your brand can have a significant impact on your business’s overall success. Why is Colour Use So Important? Without colour, a vast majority of popular brands would not exist in the way that we know them today. There are several reasons why colour plays such a major role in a brand’s success. These includes: Colour engages with your customers’ emotions Consistent colours build trust Colours help you stand out Colour Engages With Your Customers’ Emotions Colours are registered by the brain before any images or text and certain colours can evoke certain emotions. […]

13th May 2021

6 Ways Content Marketing Can Benefit Your Business

Content marketing can give you the opportunity to not only expand your company but also to build your reputation and establish a place as a trusted leader in the industry. For small and local businesses, it can be hard to stand out against larger nationwide brands. However, content marketing can help your small business attract attention, and for relevant niches in your industry, too. Content marketing is a marketing approach that involves creating and distributing relevant and valuable content to your prospective audience in the hopes of driving consumer action, and it has numerous benefits for small businesses. 6 Ways Content Marketing Can Benefit Your Business: Generate Traffic To Your Website Build Brand Awareness Increase Leads And Sales Establish Yourself as A Thought-Leader Encourage Engagement Costs Less Than Traditional Marketing 1.Generate Traffic To Your Website With Content Marketing. Content marketing drives inbound traffic to your site. When potential customers […]

29th Apr 2021

Is Social Media Important?

Recently, Facebook reported that the number of monthly users has reached astounding numbers of 2.8 Billion users, of which over 1.8 billion of them use it on a daily basis. That means that the amount of monthly users has increased by 378% over the last 10 years! The 1st of October this year will mark the eleventh anniversary of the film, “The Social Network”, signifying a giant milestone in the growth and societal impact of not just Facebook, as social media was considered prevalent enough that millions of dollars were invested in producing a film about it. As much as the film highlighted the importance of social media for the general public as a platform where they could voice their opinions and converse with friends across the globe, we were left with a question, “How can we transfer this to the commercial and business context. Can social media be as […]

22nd Apr 2021

Creating A Social Media Marketing Strategy In 7 Easy Steps

Social Media Marketing requires both strategy and creativity. Creating a social media marketing strategy does not have to be a long painful process. A Social Media Marketing strategy is everything you want to achieve and plan to do on social media. The more specific your strategy and plan is the more effective it will be. Below are a few steps to help you get started on your Social Media Marketing Strategy. Find Out More About: Social Media Marketing How to Create an Effective Social Media Marketing Strategy Step 1: Audit Your Current Social Presence. Step 2: Choose Social Media Marketing Goals That Align With Business Objectives. Step 3: Document Who Your Ideal Customer Is. Step 4: Know Your Competition. Step 5: Set Up Accounts And Improve Profiles Step 6: Create Engaging Social Content. Step 7: Track, Analyze, Optimize Audit Your Social Presence Before you strategize about where you […]

12th Apr 2021

Why is Search Engine Marketing/PPC Beneficial?

Search Engine Marketing (also known as SEM) is effective because of its wide range of online tools, generating high visibility in a cost-effective manner and the manner it adapts to multiple markets and audiences. Search engine marketing will help you to make your presence better in search engines so that your potential customers can get to know about you and your brand. Marketing is already a broad field in itself. With respect to these dynamic surroundings, competition has established such a standard that it is difficult for businesses and brands to make them effective among their competitors. Every day the marketing world is making us witness the advancement in its new techniques and approaches and one of the major components in marketing strategy is SEM, What is SEM? SEM may incorporate search engine optimization, which adjusts or rewrites website content and site architecture to achieve a higher ranking in search […]

9th Mar 2021

What Is Search Engine Optimization (SEO) And How Does It Work?

What Is Search Engine Optimization? Search engine optimization, or SEO, is the process of increasing awareness about – and traffic to – a particular website by making sure it appears among the top unpaid organic search results on search engines like Google, Bing and Yahoo. While there is a common misperception that it is a stand-alone marketing tactic, SEO is accomplished by many tactics working together and is central to an effective inbound marketing strategy. While social media, email, banner ads, and other marketing tools generate website visits, SEO visibility is particularly important because search engines are the primary way users navigate the internet. It automatically increases your audience in a relevant, targeted way – they self-identify as someone interested in your product or service. How Does Search Engine Optimization Work? Search engines want to provide the best service for their users, thus delivering results that are not only high quality […]

5th Mar 2021

Social Media Marketing

Social Media Marketing Solutions Whether you are aiming to drive engagement or grow your following, our social media marketing services make it easier to stand out for all the right reasons. Social media has evolved rapidly over the years. Today, channels such as Facebook, Twitter, LinkedIn, and YouTube has become as much a part of everyday life as email and the web. Brands that use social wisely have the power to connect on a deeper level, driving conversion in a way that is organic and far-reaching. Social is not just about having a following online, either. Search engines have begun to use social media results as part of their algorithms for real-time search results, which can also have a direct impact on your Search Engine Optimisation results. From a brand reputation point of view, social helps you build a reputation based on transparency. Other benefits of social media marketing include […]

24th Feb 2021

What Is Inbound Marketing?

First things first. Inbound marketing refers to marketing strategies such as content marketing, pay per click (PPC) advertising, search engine optimization (SEO), and social media that “pull” prospective customers at their exact moment of intent. As opposed to traditional marketing, which is based on the idea of outspending your competitors, inbound marketing connects you to motivated consumers at the right time and place. Think of it as attracting customers to your company rather than having to chase after them. So, what does the data say about inbound vs outbound? Inbound generates 54% more leads than outbound Inbound leads cost 61% less than outbound Inbound generated 3x more qualified leads than outbound The Inbound Marketing Methodology The inbound marketing methodology typically has 4 steps. While no customer journey is perfectly linear, this methodology uses the most common path people take when making decisions about the brands they buy from. By having stronger influence […]

8th Feb 2021

Why Is Content Marketing Important For Your Business?

Why Is Content Marketing Important for Your Business? Like other organizations, your business is likely wrestling with a convergence of changes that are upending the familiar tactics you’ve always used to communicate with prospects and customers. Growing demographic diversity, the adoption of interactive technologies, and evolving media consumption habits have altered how consumers get information and how they perceive branded communication messages. But before you dive in, you need to learn more. What is content marketing anyway? Is it just a fad? Does it mean anything, or is it just a cool-sounding buzzword? Could it help you achieve your objectives? And if so, how? What Is Content Marketing? The Content Marketing Institute offers the following definition of content marketing: A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and ultimately, to drive profitable customer action. So first […]

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