Traffic is the lifeblood of any business. It all starts with traffic. Sure, conversions matter, however, if you can’t figure out a way to get people seeing your website, then conversions will be the last thing you’ll be worrying about.
The truth? Organic traffic converts at ten to thirteen times that of paid traffic. Clearly, when someone finds you, your product or your service organically, there’s far more inspiration to purchase.
However, whether you focus on organic strategies to increase the traffic to your website or paid strategies, you need to first understand how you can get that productive traffic to show up is only half the battle. Actually doing the work to get them there is a whole other ball game.
Paid Ads
Paid ads are an obvious approach to increasing traffic. However, if you’re diving into Facebook ads or Google ads or YouTube ads and so on, make sure your sales funnel is airtight. Otherwise, you’re largely worsening your time and your money by sending paid traffic to your site.
This is where you need to ensure the proper landing pages and funnels that are working to convert your traffic into leads and buyers. Without that, you’re wasting your time.
Search engine optimization
SEO is not for the faint of heart. It takes considerable amounts of effort. But, you can easily implement an SEO strategy alongside a paid strategy to grow your traffic over time.
Organic traffic is that it changes from anywhere between 10 to 13 times more and greater than its paid-traffic counterparts. And it’s free.
Instagram traffic
Instagram is a great way to drive traffic to your site. Be sure to use relevant hashtags when posting pictures or interacting with others. Take the time to comment on other relevant images from those who have large followings. However, be careful not to be to advertising on every post. Add value through a 3-to-1 ratio. Three value posts to one promotional post.
Facebook Pages and Groups
Find relevant Facebook Groups and start commenting and engaging with others. Don’t spam. Don’t promote. Not at first at least. But, comment and engage. Add value. Then, and only then, when the opportunity is right, direct them to a pertinent piece of content on your site that would help add to the conversation. When done right, not only can you get the right people, but those forecasts can quickly turn into clients.
Medium articles
Medium is another eagerly popular authority site that everyone has access to. Use it to post your content and help drive awareness of your business, and ultimately traffic to your site. Add value here. Use it to create tutorials or walkthroughs or other long-form content that will eventually help your audience.
Email marketing
Email marketing is still one of the best methods you can use, not only for making money online but also for driving visitors to whatever it is that you’re promoting. You can either build your own email list using lead magnets and sales funnels, or you can run solo ads through solo ad providers or email list brokers.