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12th April 2021
Search Engine Marketing (also known as SEM) is effective because of its wide range of online tools, generating high visibility in a cost-effective manner and the manner it adapts to multiple markets and audiences. Search engine marketing will help you to make your presence better in search engines so that your potential customers can get to know about you and your brand. Marketing is already a broad field in itself. With respect to these dynamic surroundings, competition has established such a standard that it is difficult for businesses and brands to make them effective among their competitors. Every day the marketing world is making us witness the advancement in its new techniques and approaches and one of the major components in marketing strategy is SEM, What is SEM? SEM may incorporate search engine optimization, which adjusts or rewrites website content and site architecture to achieve a higher ranking in search […]
9th March 2021
What Is Search Engine Optimization? Search engine optimization, or SEO, is the process of increasing awareness about – and traffic to – a particular website by making sure it appears among the top unpaid organic search results on search engines like Google, Bing and Yahoo. While there is a common misperception that it is a stand-alone marketing tactic, SEO is accomplished by many tactics working together and is central to an effective inbound marketing strategy. While social media, email, banner ads, and other marketing tools generate website visits, SEO visibility is particularly important because search engines are the primary way users navigate the internet. It automatically increases your audience in a relevant, targeted way – they self-identify as someone interested in your product or service. How Does Search Engine Optimization Work? Search engines want to provide the best service for their users, thus delivering results that are not only high quality […]
5th March 2021
Social Media Marketing Solutions Whether you are aiming to drive engagement or grow your following, our social media marketing services make it easier to stand out for all the right reasons. Social media has evolved rapidly over the years. Today, channels such as Facebook, Twitter, LinkedIn, and YouTube has become as much a part of everyday life as email and the web. Brands that use social wisely have the power to connect on a deeper level, driving conversion in a way that is organic and far-reaching. Social is not just about having a following online, either. Search engines have begun to use social media results as part of their algorithms for real-time search results, which can also have a direct impact on your Search Engine Optimisation results. From a brand reputation point of view, social helps you build a reputation based on transparency. Other benefits of social media marketing include […]
24th February 2021
First things first. Inbound marketing refers to marketing strategies such as content marketing, pay per click (PPC) advertising, search engine optimization (SEO), and social media that “pull” prospective customers at their exact moment of intent. As opposed to traditional marketing, which is based on the idea of outspending your competitors, inbound marketing connects you to motivated consumers at the right time and place. Think of it as attracting customers to your company rather than having to chase after them. So, what does the data say about inbound vs outbound? Inbound generates 54% more leads than outbound Inbound leads cost 61% less than outbound Inbound generated 3x more qualified leads than outbound The Inbound Marketing Methodology The inbound marketing methodology typically has 4 steps. While no customer journey is perfectly linear, this methodology uses the most common path people take when making decisions about the brands they buy from. By having stronger influence […]
8th February 2021
Why Is Content Marketing Important for Your Business? Like other organizations, your business is likely wrestling with a convergence of changes that are upending the familiar tactics you’ve always used to communicate with prospects and customers. Growing demographic diversity, the adoption of interactive technologies, and evolving media consumption habits have altered how consumers get information and how they perceive branded communication messages. But before you dive in, you need to learn more. What is content marketing anyway? Is it just a fad? Does it mean anything, or is it just a cool-sounding buzzword? Could it help you achieve your objectives? And if so, how? What Is Content Marketing? The Content Marketing Institute offers the following definition of content marketing: A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and ultimately, to drive profitable customer action. So first […]