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4th Apr 2017
WEB ARTIST® Digital Marketing Agency Web-Artist-News-Postings-Google-Partner

Why A Brand Is Important For Your Business

A Brand represents the sum of people’s perception of a Company’s Customer Service, Reputation, Advertising, and Logo. When all of these parts of the Business are working well, the overall Brand tends to be healthy. On the flip side, we all probably know a Company that offers Excellent Products or Services, but has a Tarnished Brand due to Poor Customer Service. Let’s take a look at the important ways a strong Brand Impacts Your Business: Branding Improves Recognition One of the major Components of your Brand is your Logo. Think of how we instantly recognize the Golden Arches of McDonalds or the simple, but powerful Eagle of the USPS. As the “face” of a Company, Logo Design is critical because that simple Graphic will be on every piece of Correspondence and Advertising. A Professional Logo Design is simple enough to be Memorable, but Powerful enough to give the desired Impression […]
23rd Jan 2017
WEB ARTIST® Digital Marketing Agency Web-Artist-News-Postings-Google-Partner

8 Reasons Why Your BUSSINESS NEEDS A Professional Website!

8 Reasons Why Your BUSINESS NEEDS A Professional Website! Like many small business owners, you may believe your business cannot benefit from having a website or that a website is not within your budget. Or maybe you think because you don’t use a computer, neither do your potential customers. These are misconceptions. These 8 reasons show why your company NEEDS a professional website, no matter what size your business. 1. YOUR SMALL BUSINESS WILL GAIN CREDIBILITY Today, more and more consumers use the internet to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. If you already have a website but it is “home-made”, having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since […]
13th Jan 2017
WEB ARTIST® Digital Marketing Agency Web-Artist-News-Postings-Google-Partner

Why Colour Matters For Your Brand

Colour plays a vital role in how we experience the world, which is why colour is essential for establishing a sound corporate identity. Colours are the main backbone of a strong and easily recognisable brand as colours can subconsciously communicate a brand’s promise to its customers. Choosing the correct brand colours for your real estate business can have a significant impact on your overall success. Why is colour use so important? Without colour, a large majority of popular brands would not exist in the form that we know them as today. There are several reasons why colour plays such a major role in a brand’s success. These includes: 1. Colour engages with your customers’ emotions Colour is registered by the brain before images or text and specific colours can evoke certain emotions. Your brand colours can have an emotional impact on your customers and encourage them to take action. 2. […]
2nd Dec 2016
WEB ARTIST® Digital Marketing Agency Web-Artist-News-Postings-Google-Partner

6 Proven Ways Content Marketing Benefits your Small Business

It can give you the opportunity to not only expand your company, but also to build your reputation and establish a place as a trusted leader in the industry. For small and local businesses, it can be hard to stand out against larger nationwide brands. However, content marketing can help your small business attract attention, and for relevant niches in your industry, too. Content marketing is a marketing approach that involves creating and distributing relevant and valuable content to your prospective audience in the hopes of driving a consumer action, and it has numerous benefits for small businesses. It can give you the opportunity to not only expand your company, but also to build your reputation and establish a place as a trusted leader in the industry. 1. It generates traffic to your site. Content marketing drives inbound traffic to your site. When potential customers have a problem or a […]
10th Oct 2016
WEB ARTIST® Digital Marketing Agency Web-Artist-News-Postings-Google-Partner

Why Customer Loyalty Programs Are Valuable

The first time a new customer buys something from you, it’s an exciting moment. But keeping them as a happy customer — and turning them into an advocate for your brand — takes more than just great service on that first sale. What are you going to do to get that customer to keep buying from you in the future? One great way to garner happy returning customers is through customer loyalty programs.They’re not just great for your business: customers like them, too: 76% of consumers think that loyalty programs are a part of their relationship with brands — and 83% said loyalty programs make them more likely to continue doing business with certain companies. What’s the true value of customer loyalty programs, and what are the right and wrong ways to do them? Check out the infographic below from SelfStartr to learn useful statistics about the value of customer loyalty programs, as well as […]
7th Oct 2016
WEB ARTIST® Digital Marketing Agency Web-Artist-News-Postings-Google-Partner

Google AdWords Express: The Pros And Cons

Google launched AdWords Express earlier this year and coined it as “the easiest way to advertise on Google.” The sell was simple; everything is managed automatically, which ensures your ads are only being shown to people who are looking for what you have to offer. To explain the concept, Google AdWords Express uses the example of a flower business in Dallas, citing that if a user were to perform a search for “flowers in Dallas” or simply “flowers,” and that person happened to be located in Dallas, your ad would be displayed. Google AdWords vs. Google AdWords Express: What’s The Difference? Google AdWords Express differs from traditional Google AdWords in the sense that it’s specifically tailored to local business that don’t have a lot of time to invest in PPC but see the value of advertising on Google. For instance, in traditional AdWords, users need to find their own keywords, […]
6th Sep 2016
WEB ARTIST® Digital Marketing Agency Web-Artist-News-Postings-Google-Partner

Why Is Social Media Important?

The Importance Of Social Media Within A Business Recently, Facebook reported that its quarterly profit jumped 90% from the same time last year. This is somewhat due to spiralling advertising revenue, but it also highlighted an increase in its monthly active users, now totalling 1.35 billion people worldwide. Coincidentally, the 1st October this year marked the third anniversary of the film, “The Social Network”, signifying a milestone in the growth and societal impact of not just Facebook, as social media was considered prevalent enough that millions of dollars were invested in producing a film about it. As much as the film highlighted the importance of social media for the general public as a platform where they could voice their opinions and converse with friends across the globe, we are left with the question of how we can transfer this to the commercial and business context. Can social media be as […]
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