There are 5 common web design mistakes that both small and large businesses make. You might not even realize that your website is costing you future business. But don’t panic. We’re here to help you fix them!
You Don’t Have Search Engine Optimisation
95% of website traffic moves through Google. You aren’t featuring on your customers’ radar if your website is not on the first page of Google. Search Engine Optimisation (SEO) means improving your website to increase the number of visitors it receives from search engines. There are many influences on SEO, from the words and elements on your site to the way other sites link back to yours.
You Have Slow Website Loading Time
Website loading time is extremely important to its users. If your website takes more than 5 seconds to load, you could be losing half of your visitors. People are usually time-strapped, so the faster they can access the information they need, the happier they are. You have about 7 clicks for a visitor to find what they need. Websites that have faster loading times are promoted by Search Engines because they are improving the user experience.
Poor Website Design
Visual Design and Usability are two factors that can make or break a website. More than 90% of buyers’ decision-making is influenced by colour alone! Your website needs a clean, professional design that gives a great first impression on visitors. They will be more inclined to use your services. You also need to consider how easy it is for a visitor to use your website. You might have a beautiful website design, but if your visitors can’t find what they are looking for, they will get frustrated & leave.
You Don’t Have A “Call To Action”
The best way to get a person to do something is by asking them to do it! Whilst visual design & usability make for a good website design, the website remains useless if it does not achieve goals! You must know what it is you want your website to achieve. This will guide your design process in the right direction from the start. Nevertheless, the main goal of your website is to gain action from visitors to either purchase a product, complete an inquiry form, subscribe to a newsletter, or download an eBook. You must ask them to do whatever action you want them to perform by adding the right elements to your website.
Your Website Is Not Mobile Friendly
If your website is not “mobile friendly” it does not automatically adjust to fit the device it is being viewed on meaning you are losing business! Statistics show that in 2022 there will be 6.6 billion people using smartphones. Currently, more than 50% of all website traffic is from mobile devices. People now browse the internet via their smartphones. It’s quicker and easier than waiting to sit in front of your computer to search for something. Websites that are “mobile friendly” are preferred by Search Engines because it improves the user’s browsing experience.
If you think your website might need an upgrade don’t hesitate to contact us for a meeting and we’ll make sure your website is up to standard.