Why A Brand Is Important For Your Business

A Brand represents the sum of people’s perception of a Company’s Customer Service, Reputation, Advertising, and Logo. 

Ever wondered why a brand is important for your business? When all of these parts of the Business are working well, the overall Brand tends to be healthy. On the flip side, we all probably know a Company that offers Excellent Products or Services but has a Tarnished Brand due to Poor Customer Service.

Let’s take a look at the important ways a strong Brand Impacts Your Business:

Branding Improves Recognition

Understanding why a brand is important for your business is very important for your business. One of the major Components of your Brand is your Logo. Think of how we instantly recognize the Golden Arches of McDonald’s or the simple, but powerful Eagle of the USPS. As the “face” of a Company, Logo Design is critical because that simple Graphic will be on every piece of Correspondence and Advertising. A Professional Logo Design is simple enough to be Memorable, but Powerful enough to give the desired impression of your Company.

Branding Creates Trust

A Professional Appearance Builds Credibility and Trust. People are more likely to Purchase from a Business that appears Polished and Legitimate. Emotional reactions are hardwired into our brains, and those reactions are very real Influencers.

Branding Supports Advertising

Advertising is another Component of your Brand. Both the Medium chose and Demographic Targeted for Advertisements builds a Brand. Too narrow an Advertising Focus, and a Company Risks being “pigeon-holed” and losing their Ability to Expand into New Markets. Too broad a focus and the Company fails to Create a Definable Impression of the Company in the Minds Customers.

Branding Builds Financial Value

Companies who publicly trade on a Stock Exchange have highly valued at many times the actual hard assets of the company. Much of this value is due to the branding of the company. A strong brand usually guarantees future business. The greater a company’s devotion to building its brand value, the better the financial return from its efforts.

Branding Inspires Employees

Many employees need more than just work— they need something to work toward. When employees understand your mission and reason for being, they are more likely to feel that same pride and work in the same direction to achieve the goals you have set. Having a strong brand is like turning the company logo into a flag the rest of the company can rally around.

Branding Generates New Customers 

Branding enables your company to get referral business. Would it be possible for you to tell a friend about the new shoes you love if you couldn’t remember the Brand? A large reason ‘Brand’ is the word used for this concept is that the goal is an indelible impression. As the most Profitable Advertising Source, Word of Mouth Referrals are only possible in a situation where your Company has delivered a Memorable Experience with your Customer. The most profitable companies, small and large, have a single thing in common. They have established themselves as a leader in their particular industry by building a strong brand.

How can you start branding your business today?

You first need to establish business values that will help you stand out to customers. Ensure branding consistency across all platforms where people can interact with your business. That means your website, social pages, signage, products, and all the tangibles that represent your business are properly marked and branded with your business logo. Establish a physical and emotional connection with your customers through your products and services. Ensure that your service also compliments your brand as a customer’s experience lasts longer than the purchase process of a product. 

How can I make my brand stand out from competitors?

Your logo is the first thing to set you apart from your competitors. Make sure your logo is simple, yet effectively memorable to the eye so it’s easier for people to remember your brand. Give your customers the ultimate service and go beyond what you promise them. Create campaigns and use the power of social media technologies to expand the conversation around your brand. Remember, your logo is only the start as you have to provide value for your customers and also get to understand why a brand is important for your business. 

Why is it important for me to start branding my business?

Identification automatically creates an association. We all know that if a company logo looks familiar to an already established business, the latter business will always have negative feedback. That is because businesses have always identified themselves via logos. A logo is the first thing that identifies a brand. Without any form of branding, your business will be anonymous. Nobody will know about your products or services. You need to be identifiable at all times.  

What is the difference between a brand and actual branding?

Branding can be defined as the process of creating visual elements that will identify your business and products. This identification will help customers identify your business’s products and services from competitors. Identification is very key in the world of business but so is the business. A business exists because it sells products and services to customers. A brand can be a product or service in cognisant relativity of the identity of that certain product. For example, an iPad is a product that belongs to the Apple brand.  Apple is the business name; the iPad is the product. Apple sells the iPad to customers which makes Apple the brand that sells the product and this is why a brand is important for your business. Services and products are branded so that it’s easier for customers to identify and differentiate between the products they want.   

At what stage of the business do I need to start focusing on branding?

To be honest, the earlier you start the better. Branding earlier will help you establish brand authority. This is the toughest part as it may take years to establish relevant authority. Think of all the biggest brands in the world. They are all at least 10 years or older. They went through many variations of branding even though their logo’s never changed much. As soon as your business is operational and you have products and services to offer your customers, you now have a brand. 

How can WEB ARTIST® assist you with branding? 

We have helped brand more than 650 businesses in the past 10 years of our existence. So, you can rest assured that your business and brands are in safe hands. Our branding process starts with the logo design then we move on to the website design etc. The reason why we start with the logo is that the logo will set the tone for the business and brand(s) that will come from the business. A logo will help customers identify your business from the rest. Should your business have a memorable logo and you ensure that you ensure that your logo is placed on all of your products, you are guaranteed brand authority. All you need to do is put some effort into marketing your brand and ensuring that you give your customers value and great service.

Should you require professional assistance do not hesitate to call our offices to schedule an appointment.