Your SEO optimized title

Tips For Creating A Successful Strategic Marketing Plan

WEBARTIST, WEB ARTIST® - Digital Marketing Agency
Prior Tips On Becoming An Entrepreneur
1st Jun 2022
WEBARTIST, WEB ARTIST® - Digital Marketing Agency
Body Language in a Business Environment
23rd Jun 2022

Tips For Creating A Successful Strategic Marketing Plan

WEBARTIST, WEB ARTIST® - Digital Marketing Agency

Strategic Marketing Planning is the Process of Writing and Following a Plan to reach a Specific Marketing Goal. Companies may develop Strategic Marketing Plans to Increase Revenue and Profits, achieve greater visibility, discourage Competitors or improve their appearance through Total Rebranding.

A Good Marketing Plan examines the internal and external environment, provides a deep understanding of your customers, and provides a clear road map of Activities, making it a vital playbook for your Marketing Team and Vendors to execute. At WEB ARTIST® we created a number of different Marketing Plans across different Industries and based on Varying Resources. Here are some tips we gathered for how to create an Effective Marketing Plan:

 Prepare!

Understanding Factors and Trends in your Category, your Customers’ buying behavior and purchasing journey, and the Competitive landscape will help you develop realistic Goals, create Strong Messaging that resonates with your Target Audience, and find the appropriate channels to reach them.

Set Realistic Goals

Realistic Goals help Motivate your Marketing Team to perform. Based on a solid understanding of Market Demand and the efficacy — or at least Industry averages — of your Marketing channels, create your forecast with potential opportunities and risks built into your projections.

Focus On Your Customer

A Marketing Plan should not only focus on Customer Acquisition; it should also consider the entire Customer Journey, from Product Development to Customer onboarding and service. This will help ensure that you are anticipating and representing Customers’ Needs.

Do Not Forget Any Part Of The Funnel

It is very attractive for companies to focus on the bottom part of the Sales Funnel, where it is typically easier to Measure and where there are high Conversion Rates. Ensuring that you have covered the top of the funnel with Channels and Strategies to Build Awareness and Interest in your company will help you bring more people into your pipeline — and can also help You drive down your cost of acquisition.

Focus On Your message

It is not uncommon for Marketers to get focused on what Channels they are using and skip the Classic Messaging and Positioning Exercise. If you do not have a relevant, authentic Message that is competitively differentiated and tested with customers, it does not matter how strong Your Channel Strategies or Products are.

Evaluate Your Website’s Effectiveness.

You can mine valuable feedback from your own Team, but the product management, sales, and customer service teams are also important stakeholders in a marketing plan. They can provide valuable information that can greatly inform your marketing plan.

Build In Flexibility

A Strong Marketing Plan can provide a Competitive Advantage if you use a Measured and Strategic Approach to efficiently capture customers. If you Successfully Achieve the targets You set, you can replicate the strategy in the future. Marketing Planning is so vital that it should not be a one-time, annual activity; it should be something the head of Marketing Leads throughout the year, optimize based on the situation, uses to examine New Opportunities, and adapts to account for changing customer behavior, new competition and more.

Book A Meeting

 

To set up a meeting with one of the WEB ARTIST® TEAM members, simply complete our online booking form and one of our Client Liaisons will communicate a suitable place, time and date that will best suit your needs.

Please note, to best assist you, we prefer that all meetings to be held, will be scheduled at one of our branches or the clients daytime office premises.

Online Meetings made easy with WEB ARTIST®.

Should it not be possible to set up a physical meeting due to any reason whatsoever, a Video Meeting can be conducted through the following means: 

Zoom | Skype | Microsoft Teams | WhatsApp Video Call | Google Hangouts | Google Duo

WEB ARTIST® Regrets that we do not meet in Public Places like Coffee shops or Shopping mall etc. due to the nature of our business and Intellectual Property and Confidential Information that will be shared during meetings. We can not risk the exposure of our and the client’s Intellectual Property and Confidential Information in Public areas. Furthermore, we require full attention from our clients and public places provide too many distractions.

With our Head Office situated centrally in Gauteng and Regional Branches in the Cape, Mpumalanga and International Offices Situated In Mauritius, WEB ARTIST® as an Award-Winning Digital Marketing Agency with an excellent track record spanning over a decade, have the ability and expertise to provide our clients only the best in service and professionalism.

GAUTENG  |  CAPE PROVINCE  |  MPUMALANGA PROVINCE  |  MAURITIUS

    Name*:

    Contact Number*:

    Email Address*:

    Company Name*:

    Suggest A Date

    Select One Of The Meeting Options In The Box Below:

    Please Suggest A Time, We Will Send You An Invitation Link

    Please Provide Your Skype Name, We Will Send You An Invitation

    Please Provide Your Microsoft Teams Details, And We Will Get In Touch

    Please Provide Your WhatsApp Number, And We Will Get In Touch

    Please Provide Your Google Hangouts Email Adderess, And We Will Get In Touch

    Please Provide Your Google Duo Details, And We Will Get In Touch

    Please Provide Your WhatsApp Number, And We Will Get In Touch

    Please Provide Address For Meeting, And We Will Get In Touch

    One Of Our Consultants Will Get In Touch With You To Set Up A Meeting Date

    ×
    Services You Are Interested In?

    To best assist you with a call back, please supply us with the following information.

      Name*

      Company Name*

      Contact Number*

      Email*

      Which of our services are you interested in?*
      Web Design, Maintenance & HostingBrand & Corporate Identity DevelopmentGoogle Ads & Social Media CampaignsCommercial Printing Of All MediaBranded Corporate Clothing And GiftingTechnology Products & IT SupportProximity Marketing & Physical Web ProductsTrademark Registration Assistance

      ×

        Name*

        Contact Number*

        Email*

        ×
        Free Business Start-Up Guide

        To assist any Business Owner new to the concrete jungle, WEB ARTIST® offers a FREE complimentary 30 point downloadable E-Book that will explain some of the questions you as a Business Owner might have when starting a business. How To Get Your FREE E-Book: Please complete the below form. An email will be sent to you containing the download link and the password to unlock the E-Book.

          Your Name (required)

          Your Email (required)

          Your Contact Number (required)

          ×

            Name*

            Contact Number*

            Email*

            Which of our packages are you interested in?*
            Basic Website PackageCorporate Website PackageOnline Store PackageI Need A Quote

            Need any extras?*

            ×
            Pay Account





            * Price
            ×

              Register Your Trademark

              Name*

              Surname*

              Contact Number*

              E-mail Address*

              Trademark Name

              I would like advice on:

              Short description of goods and services

              ×
              Get Your Free SEO Report

                Your Name (required)

                Your Email (required)

                Your Contact Number (required)

                Your Company Name (required)

                Your Website Address (required)

                ×
                PUBLIC NOTICE

                  ×
                  Free Business-Plan

                  WEB ARTIST® offers a FREE complimentary Business-Plan E-Book that will explain some of the questions you as a Business Owner might have when compiling a Business-Plan.
                   
                  How To Get Your FREE E-Book: Please Complete the below form. An Email will be sent to you containing the Download Link and the Password to unlock the E-Book.

                    Your Name (required)

                    Your Email (required)

                    Your Contact Number (required)

                    ×
                    Book A Meeting

                     

                    To set up a meeting with one of the WEB ARTIST® TEAM members, simply complete our online booking form and one of our Client Liaisons will communicate a suitable place, time and date that will best suit your needs.

                    Please note, to best assist you, we prefer that all meetings to be held, will be scheduled at one of our branches or the clients daytime office premises.

                    Online Meetings made easy with WEB ARTIST®.

                    Should it not be possible to set up a physical meeting due to any reason whatsoever, a Video Meeting can be conducted through the following means: Zoom | Skype | Microsoft Teams | WhatsApp Video Call | Google Hangouts | Google Duo

                    WEB ARTIST® Regrets that we do not meet in Public Places due to the nature of our business and Intellectual Property and Confidential Information that will be shared during meetings. We can not risk the exposure of our and the client’s Intellectual Property and Confidential Information in Public areas. Furthermore, we require full attention from our clients and public places provide too many distractions.

                    With our Head Office situated centrally in Gauteng and Regional Branches in the Cape, Mpumalanga and International Offices Situated In Mauritius, WEB ARTIST® as an Award-Winning Digital Marketing Agency with an excellent track record spanning over a decade, have the ability and expertise to provide our clients only the best in service and professionalism.

                    GAUTENG  |  CAPE PROVINCE  |  MPUMALANGA PROVINCE  |  MAURITIUS

                      Name*:

                      Contact Number*:

                      Email Address*:

                      Company Name*:

                      Suggest A Date

                      Select One Of The Meeting Options In The Box Below:

                      Please Suggest A Time, We Will Send You An Invitation Link

                      Please Provide Your Skype Name, We Will Send You An Invitation

                      Please Provide Your Microsoft Teams Details, And We Will Get In Touch

                      Please Provide Your WhatsApp Number, And We Will Get In Touch

                      Please Provide Your Google Hangouts Email Adderess, And We Will Get In Touch

                      Please Provide Your Google Duo Details, And We Will Get In Touch

                      Please Provide Your WhatsApp Number, And We Will Get In Touch

                      Please Provide Address For Meeting, And We Will Get In Touch

                      One Of Our Consultants Will Get In Touch With You To Set Up A Meeting Date

                      ×
                      WEB ARTIST® Head Office

                       

                      WEB ARTIST® as an Award-Winning Digital Marketing Agency with an excellent track record spanning over a decade, have the ability and expertise to provide our clients only the best in service and professionalism.

                        ×
                        Cape Town Regional Office

                         

                        WEB ARTIST® as an Award-Winning Digital Marketing Agency with an excellent track record spanning over a decade, have the ability and expertise to provide our clients only the best in service and professionalism.

                          ×
                          Mpumalanga Regional Office

                           

                          WEB ARTIST® as an Award-Winning Digital Marketing Agency with an excellent track record spanning over a decade, have the ability and expertise to provide our clients only the best in service and professionalism.

                            ×
                            Mauritius International Office

                             

                            WEB ARTIST® as an Award-Winning Digital Marketing Agency with an excellent track record spanning over a decade, have the ability and expertise to provide our clients only the best in service and professionalism.

                              ×
                              Subscribe To Our Newsletter

                               

                              Sign up to our newsletter to have priority access to tips and tools that will help you and your business achieve success

                              Remember, we value your privacy and won’t share your details with anyone. And you can unsubscribe at any time – although we doubt you’ll want to…

                              ×
                              Proximity Marketing Enquiry

                               

                                Name*:

                                Contact Number*:

                                Email Address*:

                                Your Subject:

                                Your Message:

                                ×
                                SkypeMessengerFacebookWhatsApp OfficeWhatsApp SupportCompany Profile