Tips For Creating A Successful Strategic Marketing Plan

Strategic Marketing Planning is the Process of Writing and Following a Plan to reach a Specific Marketing Goal. Companies may develop Strategic Marketing Plans to Increase Revenue and Profits, achieve greater visibility, discourage Competitors or improve their appearance through Total Rebranding.

A Good Marketing Plan examines the internal and external environment, provides a deep understanding of your customers, and provides a clear road map of Activities, making it a vital playbook for your Marketing Team and Vendors to execute. At WEB ARTIST® we created a number of different Marketing Plans across different Industries and based on Varying Resources. Here are some tips we gathered for how to create an Effective Marketing Plan:

 Prepare!

Understanding Factors and Trends in your Category, your Customers’ buying behavior and purchasing journey, and the Competitive landscape will help you develop realistic Goals, create Strong Messaging that resonates with your Target Audience, and find the appropriate channels to reach them.

Set Realistic Goals

Realistic Goals help Motivate your Marketing Team to perform. Based on a solid understanding of Market Demand and the efficacy — or at least Industry averages — of your Marketing channels, create your forecast with potential opportunities and risks built into your projections.

Focus On Your Customer

A Marketing Plan should not only focus on Customer Acquisition; it should also consider the entire Customer Journey, from Product Development to Customer onboarding and service. This will help ensure that you are anticipating and representing Customers’ Needs.

Do Not Forget Any Part Of The Funnel

It is very attractive for companies to focus on the bottom part of the Sales Funnel, where it is typically easier to Measure and where there are high Conversion Rates. Ensuring that you have covered the top of the funnel with Channels and Strategies to Build Awareness and Interest in your company will help you bring more people into your pipeline — and can also help You drive down your cost of acquisition.

Focus On Your message

It is not uncommon for Marketers to get focused on what Channels they are using and skip the Classic Messaging and Positioning Exercise. If you do not have a relevant, authentic Message that is competitively differentiated and tested with customers, it does not matter how strong Your Channel Strategies or Products are.

Evaluate Your Website’s Effectiveness.

You can mine valuable feedback from your own Team, but the product management, sales, and customer service teams are also important stakeholders in a marketing plan. They can provide valuable information that can greatly inform your marketing plan.

Build In Flexibility

A Strong Marketing Plan can provide a Competitive Advantage if you use a Measured and Strategic Approach to efficiently capture customers. If you Successfully Achieve the targets You set, you can replicate the strategy in the future. Marketing Planning is so vital that it should not be a one-time, annual activity; it should be something the head of Marketing Leads throughout the year, optimize based on the situation, uses to examine New Opportunities, and adapts to account for changing customer behavior, new competition and more.