Latest News
23rd June 2022
Mastering the right body language is tricky when doing business remotely. As industries shift to conducting more business online, it’s becoming more important than ever that your body language adapts to a virtual setting. Even SaaS businesses should pay attention to body language and tone of voice. Just because the interaction is happening over the phone or through a chat thread does not mean your body language is not at play. If you are tense and frustrated, that affects the vocabulary you might use and how your tone might sound over the phone. If you are relaxed and optimistic, you will be more empathetic to the customer’s problem, even through a channel like live chat. Now that we have covered why body language is important in customer service, let’s look at some best practices your team can use to improve it. Maintain Eye Contact When The Customer Is Speaking Your […]
18th May 2022
There are probably over a thousand Websites of your Competitors in your line of Business. Thus, it is not easy to stand out from the crowd. Here are a few of WEB ARTISTS® tricks to get Viewers on your Website: Keep Up With The Times Start a blog or news feed and make sure to keep it updated. This is an effective way to get readers on your website. Make sure that you have a plan or strategy in place for content relevant to your Brand. Use E-mail To Your Benefit Simple things like Changing your e-mail Signature, direct e-mail Responses, and developing a Contact List will help with getting traffic to your Website. Make sure that your e-mail message is insightful and useful. Get Yourself Some Partners Forming a partnership with a successful and reputable Company will guarantee your Company new followers. This will also speak to your Brand and […]
28th April 2022
What is Brand Identity? Brand Identity is how you communicate your Product, what your values are, and what you want People to feel when they interact with your Company. In other words, your Brand Identity is the personality of your Business and a promise to your Customers. Here are a few guidelines from WEB ARTIST® to develop a unique Brand Identity: Identify Your Target Audience To create a solid Brand Identity, you need to share that Identity with your Target Audience. You might create very different Marketing Materials for a Target Audience made up of working moms than you would for single men under the age of 30. Get The Story On Your Customers Find out what your existing and potential Clients think of you and use that as your starting point. You must have a Brand that recalls current Customers and attracts ideal Customers. Build Your […]
20th April 2022
Social Media is a staple marketing tactic for nearly every Business, helping Brands Build Awareness, share and interact with Customers and Prospects, and create important touchpoints in changing the Customer’s journey. Control of Content and Social Media Marketing can help elevate your Audience and Customer Base dramatically. But getting started without any previous experience or insight could be challenging. As any Successful Marketer will tell You, the road to success begins by physically documenting Your Strategy. You need to understand the Social Media Marketing Fundamentals. From maximizing quality to increasing Your online entry points. Considering these Fundamentals will further your Social Media Marketing strategy: Listen To Your Audience The success of Social Media Marketing hinges on the ability to empathize and connect with Your Target Audience and requires more listening and less talking. Read Your Target Audience’s online content and join discussions to learn what’s important to them. Only then […]
15th March 2022
Finding the correct Name for your Business can be essential to its success. If you have got a mind-numbing, vague Name, then you might keep away Potential Customers. Finding the right name for your Start-Up can have a significant impact on your Success. A clear, powerful Name can be extremely helpful in your Marketing and Branding efforts. When it comes down to it, some major Do’s and Don’ts go along with naming your Company. So, how do you pick the Best Name for your Business? DO’S • Select a Name that is simple and short. Long and unclear Names can be problematic to recall and use. • Find the story behind your Name. A story gives your Brand Character, so you stand out from the Crowd. • Attempt to say your Business Name out loud. If it is problematic or long to pronounce, it will soon become a burden. • […]