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6th July 2022
Branding is the process of creating a strong, positive perception of a company, and its products or services in the customer’s mind by combining elements such as a logo and design. How would you achieve this successfully? It is easy, you only need a consistent theme throughout all marketing communications. You also need to consider your current state of business, the state of business you wish to achieve, and the state of the market you are targeting. But ultimately consistent communication is what will help you create and sustain your brand successfully. Here are four steps to help you achieve such success: Consider How Clients Perceive Your Company Find out how your existing and potential customers perceive you and use that as a guide. Your brand must attract the ideal customers and still recall your current customers. Thanks to the tools available today you can easily regain high amounts of […]
23rd June 2022
Mastering the right body language is tricky when doing business remotely. As industries shift to conducting more business online, it’s becoming more important than ever that your body language adapts to a virtual setting. Even SaaS businesses should pay attention to body language and tone of voice. Just because the interaction is happening over the phone or through a chat thread does not mean your body language is not at play. If you are tense and frustrated, that affects the vocabulary you might use and how your tone might sound over the phone. If you are relaxed and optimistic, you will be more empathetic to the customer’s problem, even through a channel like live chat. Now that we have covered why body language is important in customer service, let’s look at some best practices your team can use to improve it. Maintain Eye Contact When The Customer Is Speaking Your […]
1st June 2022
People often wonder, “What is it like to be an entrepreneur?” Those who ask, ask the question in a way that makes it feel like being an entrepreneur is desirable and continuously tied to capital. The truth can be a rude awakening. There is nothing desirable about being an entrepreneur, and it is not for everyone. Here is some advice from WEB ARTIST® on the truths of being an entrepreneur: Making Tough Decisions You will have to make tough decisions, like firing your best friend or removing a co-founder. Whatever you do, make them fast and do not let the heart get in the way of these decisions. Just make them and move on. Long Work Nights You will have long nights, work weekends and may even have some days where you do not sleep at all. Work while your competitors sleep to get ahead! There Will […]
18th May 2022
There are probably over a thousand Websites of your Competitors in your line of Business. Thus, it is not easy to stand out from the crowd. Here are a few of WEB ARTISTS® tricks to get Viewers on your Website: Keep Up With The Times Start a blog or news feed and make sure to keep it updated. This is an effective way to get readers on your website. Make sure that you have a plan or strategy in place for content relevant to your Brand. Use E-mail To Your Benefit Simple things like Changing your e-mail Signature, direct e-mail Responses, and developing a Contact List will help with getting traffic to your Website. Make sure that your e-mail message is insightful and useful. Get Yourself Some Partners Forming a partnership with a successful and reputable Company will guarantee your Company new followers. This will also speak to your Brand and […]
28th April 2022
What is Brand Identity? Brand Identity is how you communicate your Product, what your values are, and what you want People to feel when they interact with your Company. In other words, your Brand Identity is the personality of your Business and a promise to your Customers. Here are a few guidelines from WEB ARTIST® to develop a unique Brand Identity: Identify Your Target Audience To create a solid Brand Identity, you need to share that Identity with your Target Audience. You might create very different Marketing Materials for a Target Audience made up of working moms than you would for single men under the age of 30. Get The Story On Your Customers Find out what your existing and potential Clients think of you and use that as your starting point. You must have a Brand that recalls current Customers and attracts ideal Customers. Build Your […]