20th April 2022

The Fundamentals Of Social Media Marketing

Social Media is a staple marketing tactic for nearly every Business, helping Brands Build Awareness, share and interact with Customers and Prospects, and create important touchpoints in changing the Customer’s journey. Control of Content and Social Media Marketing can help elevate your Audience and Customer Base dramatically. But getting started without any previous experience or insight could be challenging. As any Successful Marketer will tell You, the road to success begins by physically documenting Your Strategy. You need to understand the Social Media Marketing Fundamentals. From maximizing quality to increasing Your online entry points. Considering these Fundamentals will further your Social Media Marketing strategy: Listen To Your Audience The success of Social Media Marketing hinges on the ability to empathize and connect with Your Target Audience and requires more listening and less talking. Read Your Target Audience’s online content and join discussions to learn what’s important to them. Only then […]
13th April 2022

Clients That Will Undermine Your Growing Business

With a Start-up Company, every cent is vital to the long-standing existence of the Business. When Clients are happy to pay for services rendered, a Small Business Owner will feel validated and build a relationship with those Clients. When trying to grow your revenue, it does not seem smart to cut off paying Clients. Instead, you as the Owner would rather do anything you can to keep all Customers. Types Of Clients That Your Business Cannot Afford To Work With: The Intimidator This Client will call repeatedly asking for a Manager. He thinks that he is the most important person on the Planet. If this Client feels that he was not assisted properly or quick enough, he will scream and curse. Intimidators are the main reason for Workplace stress. This is the type of Client that will have Employees quitting their Jobs. You are better off keeping Good Employees than […]
15th March 2022

Naming Your Business: The Do’s And Don’ts

Finding the correct Name for your Business can be essential to its success. If you have got a mind-numbing, vague Name, then you might keep away Potential Customers. Finding the right name for your Start-Up can have a significant impact on your Success. A clear, powerful Name can be extremely helpful in your Marketing and Branding efforts. When it comes down to it, some major Do’s and Don’ts go along with naming your Company. So, how do you pick the Best Name for your Business? DO’S • Select a Name that is simple and short. Long and unclear Names can be problematic to recall and use. • Find the story behind your Name. A story gives your Brand Character, so you stand out from the Crowd. • Attempt to say your Business Name out loud. If it is problematic or long to pronounce, it will soon become a burden. • […]
22nd February 2022

The Benefits Of A Mobi-Friendly (Responsive) Website

With the increase in the use of Mobile Devices and the rise in the popularity of Mobile Phones; you would be doing your Company harm if the Website is not designed to respond and adjust to Mobile and other devices. A quick and easy method of doing this would be to use a Responsive Website design. At WEB ARTIST® all our Websites are Responsive and Mobi-Friendly.   What Is The Difference Between A Mobi-Friendly And Responsive Website? Fundamentally, a Mobile-Friendly Website will look good on Mobile Devices. But might have problems and be harder to navigate when observed on Devices with a higher resolution. While a Responsive Website is a website design that allows your website to adjust to the size of any screen it is being viewed on like a Desktop, Phone, Tablet, etc. and Users would not notice any difference in your Site’s general appearance on their Screen. […]
8th February 2022

Growing Your Business Through Google Ads

At WEB ARTIST® we believe that there are various tools that can help in growing your business, one of them being Google Ads. What Is “Google Ads”? Google Ads is an online platform that promotes your product by advertising your product or service to the desired target market. Whenever a business landing page or product-ranked ad appears as the first, second, or third search result on Google, it is not only a good SEO result but probably a result of a Google advertising campaign. Through Google Ads, businesses pay for ads that appear to customers searching for related terms in Google Search and Google Maps. At WEB ARTIST® we have acknowledged how Google Ads can help businesses grow. Here is what we have noticed: When you advertise with search results on the Google Search Network, select keywords to target your ads to people who are searching for similar terms. You […]
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