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8th June 2022
Strategic Marketing Planning is the Process of Writing and Following a Plan to reach a Specific Marketing Goal. Companies may develop Strategic Marketing Plans to Increase Revenue and Profits, achieve greater visibility, discourage Competitors or improve their appearance through Total Rebranding. A Good Marketing Plan examines the internal and external environment, provides a deep understanding of your customers, and provides a clear road map of Activities, making it a vital playbook for your Marketing Team and Vendors to execute. At WEB ARTIST® we created a number of different Marketing Plans across different Industries and based on Varying Resources. Here are some tips we gathered for how to create an Effective Marketing Plan: Prepare! Understanding Factors and Trends in your Category, your Customers’ buying behavior and purchasing journey, and the Competitive landscape will help you develop realistic Goals, create Strong Messaging that resonates with your Target Audience, and find the appropriate […]
28th April 2022
What is Brand Identity? Brand Identity is how you communicate your Product, what your values are, and what you want People to feel when they interact with your Company. In other words, your Brand Identity is the personality of your Business and a promise to your Customers. Here are a few guidelines from WEB ARTIST® to develop a unique Brand Identity: Identify Your Target Audience To create a solid Brand Identity, you need to share that Identity with your Target Audience. You might create very different Marketing Materials for a Target Audience made up of working moms than you would for single men under the age of 30. Get The Story On Your Customers Find out what your existing and potential Clients think of you and use that as your starting point. You must have a Brand that recalls current Customers and attracts ideal Customers. Build Your […]
20th April 2022
Social Media is a staple marketing tactic for nearly every Business, helping Brands Build Awareness, share and interact with Customers and Prospects, and create important touchpoints in changing the Customer’s journey. Control of Content and Social Media Marketing can help elevate your Audience and Customer Base dramatically. But getting started without any previous experience or insight could be challenging. As any Successful Marketer will tell You, the road to success begins by physically documenting Your Strategy. You need to understand the Social Media Marketing Fundamentals. From maximizing quality to increasing Your online entry points. Considering these Fundamentals will further your Social Media Marketing strategy: Listen To Your Audience The success of Social Media Marketing hinges on the ability to empathize and connect with Your Target Audience and requires more listening and less talking. Read Your Target Audience’s online content and join discussions to learn what’s important to them. Only then […]
8th February 2022
At WEB ARTIST® we believe that there are various tools that can help in growing your business, one of them being Google Ads. What Is “Google Ads”? Google Ads is an online platform that promotes your product by advertising your product or service to the desired target market. Whenever a business landing page or product-ranked ad appears as the first, second, or third search result on Google, it is not only a good SEO result but probably a result of a Google advertising campaign. Through Google Ads, businesses pay for ads that appear to customers searching for related terms in Google Search and Google Maps. At WEB ARTIST® we have acknowledged how Google Ads can help businesses grow. Here is what we have noticed: When you advertise with search results on the Google Search Network, select keywords to target your ads to people who are searching for similar terms. You […]
8th November 2021
With over 2 billion active users globally, it is safe to say that Facebook is certainly the biggest social media network of all time. Today we take a look at how to grow your Facebook presence. The growth in their innovation and technology has influenced how people interact with each other and brands online. Non-traditional businesses have seen massive sales, interaction growth and brand authority using such social media platforms. The most important thing about social media is to connect people. That means the platforms can be used to connect businesses and potential customers. Facebook also owns Instagram and WhatsApp which makes marketing on it more liquid and cost-effective than traditional advertising. Facebook requires no introduction. Despite this, some small businesses and corporations are sceptical about the uses of Facebook for growing their industries. However, businesses are still learning how to grow their Facebook presence by the day. Having a […]