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19th Sep 2018
WEB ARTIST® Digital Marketing Agency Web-Artist-News-Postings-Google-Partner

Email Security

The Need For Email Security Due to the popularity of email as an attack vector, it is critical that enterprises and individuals take measures to secure their email accounts against common attacks as well as attempts at unauthorized access to accounts or communications. Malware sent via email messages can be quite critical. Phishing emails sent to employees often contain malware in attachments created to look like legitimate documents or include hyperlinks that lead to websites that serve malware. Opening an email attachment or clicking on a link in an email can be all that it takes for accounts or devices to become compromised. Phishing emails can also be used to trick recipients into sharing sensitive information, often by posing as a legitimate business or trusted contacts. Phishing attacks against businesses often target departments that handle sensitive personal or financial information, such as accounts payable or human resources. In addition to […]
12th Sep 2018
WEB ARTIST® Digital Marketing Agency Web-Artist-News-Postings-Google-Partner

Advantages Of Installing Antivirus On Your PC

Installing antivirus on computer offers protection against viruses and hackers, and is required for anyone concerned about the safety of their data. Computer technology is growing more sophisticated by the day, and so are the safety concerns it encompasses. Confirming your system is equipped with a good antivirus software is indispensable nevertheless of how tech-savvy you are, what you use the computer for, or how often you browse the internet. Below are some important benefits of having an antivirus on your PC: Protection From Viruses Viruses have been designed by cybercriminals to compromise the data in your system. In the absence of an antivirus solution, they can easily damage important information and intrude the operating system, eventually rendering the machine virtually worthless. With the security provided by strong antivirus protection, nonetheless, the self-replicating encryptions don’t stand a chance of reaching the heart and brain of your computer that is the […]
5th Sep 2018
WEB ARTIST® Digital Marketing Agency Web-Artist-News-Postings-Google-Partner

What Is Email Spoofing? How Does Spoofing Work?

The word “spoof” means “falsify.” A spoofed email is one in which the sender knowingly changes parts of the email to look as though it was written by someone else. Typically, the sender’s name or email address and the body of the message are structured to appear as though they are from a genuine source such as a bank, a newspaper, or a genuine company on the web. Sometimes, the “spoofer” makes the email appear to come from a private citizen. Why Would Someone Spoof An Email? There are a couple of reasons people spoof the emails you receive: The phishing “spoofer” is trying to get a hold for your passwords and login names. Phishing occurs when the false sender tries to lure you into trusting the email. A false (spoofed) website may be waiting off to the side, cleverly disguised to appear to be a real online bank website or […]
29th Aug 2018
WEB ARTIST® Digital Marketing Agency Web-Artist-News-Postings-Google-Partner

Career-Boosting Qualities

When it comes to inspiration in business, many factors contribute to how others perceive you. Choice of words, speaking volume and tone, and style of dress and grooming all offer cues to others regarding your capabilities. However, one of the most important elements in shaping the insights of others is body language. By using movements, positioning, and facial expressions, you can project positive qualities such as: Confidence. Business leaders during history have been known to project confidence or a sense of being secure with their abilities or accomplishments. Therefore, if you wish to improve, employ body language to communicate confidence – even when you may not feel it. Assertiveness. Managing high-level duties and employees need the ability to advance your own will – or the will of the company – in spite of resistance. Physically positioning yourself as someone not easily swayed by others shows the ability to encourage and lead other […]
22nd Aug 2018
WEB ARTIST® Digital Marketing Agency Web-Artist-News-Postings-Google-Partner

5 Biggest Web Design Mistakes

Your website could be costing you future business, and you didn’t even know it! We will highlight the 5 biggest Web Design mistakes that both small and large businesses make. We can help you fix it, feel free to book a meeting! No Search Engine Optimisation Here is another statistic to warm your coffee: the first page of Google receives 95% of website traffic. If your coffee still hasn’t kicked in yet, this means that if your website is not on the first page of Google, then you aren’t featuring on your customers’ radar. Basically, Search Engine Optimisation (SEO) is the practice of improving a website to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words and elements on your page (on-page SEO) to the way other sites link back to your website (off-page SEO). Loading times and how many clicks on the website Website loading time […]
1st Aug 2018
WEB ARTIST® Digital Marketing Agency Web-Artist-News-Postings-Google-Partner

Timeless Ideas For Attracting More Visitors To Your Website

Make Your Content Irresistible All the promotion in the world won’t build a successful audience if your content on your website is not correct. Truly incredible content, products or services can be your best marketing tool. Everything you do online has to start with creating something incredible. Don’t be afraid to say what everyone else is thinking but not saying. Other people are probably thinking about it too, and they’ll love you for being fearless enough to say something. While you write the best content, make a real case study for why the world should actually be interested in what you have to say. Put your words in a different format. Go visual. Try creating an infographic or slide share presentation. Publish when you have something worthwhile to share, not when your calendar says you’re supposed to publish. Keep Them Coming Back The best audience is a captive one. Instead […]
25th Jul 2018
WEB ARTIST® Digital Marketing Agency Web-Artist-News-Postings-Google-Partner

Steps To Create An E-Commerce

Now that you know what it is and you have a general idea about the pros and cons, let’s see how to get started. The idea Do you already have an idea or are you starting from scratch? If you don’t have a clear idea, there are several strategies for finding possible opportunities. They are all about opening your mind and being concentrating to observe every daily situation from a commercial point of view. If you are walking around, have a look at every single physical business you see and think if its products could be sold on the Internet, if they aren’t already. Or even better, don’t use your walks to think about this, but rather establish a day and time to go out and look for ideas. Look at what individuals are wearing and how they perform. Observe and write down any ideas you may think of—without filtering […]
10th Jul 2018
WEB ARTIST® Digital Marketing Agency Web-Artist-News-Postings-Google-Partner

What Is E-commerce

Have you ever wondered what e-commerce is or what the exact meaning of the term was? What differences are there between this term and other similar ones? The concept of e-commerce: what is it? E-commerce or electronic commerce is, according to the definition of Wikipedia is: A system for the buying and selling of goods and services using the Internet as the main means of exchange. In other words, it is a business that electronically manages both the collections and payments. Differences between e-commerce and e-business E-commerce is frequently confused with e-business, although they have nothing to do with one another. E-commerce only mentions to the goods and services transaction between a seller and a consumer, while e-business mentions to the complete process necessary to manage an online business. Within e-business we can find, for example: Coming in marketing. Sales advertisings. Stock control. SEO. Email marketing. The e-business idea is […]
3rd Jul 2018
WEB ARTIST® Digital Marketing Agency Web-Artist-News-Postings-Google-Partner

Importance Of E-Commerce And Online Shopping And Why To Sell Online

The several advantages and benefits, more and more people say they prefer online shopping over conventional shopping these days. The buyer’s decision-making process has changed dramatically in recent years. Buyers are conducting extensive research online before ever communicate with a salesperson, these people are also making more direct purchases online and via their smartphone, never stepping foot into traditional brick-and-mortar locations. The internet makes doing business much easier and faster. It’s led to changes in the way individuals do business with a rapidly rising worldwide trend towards online shopping or e-commerce. E-commerce As A Marketplace Is Growing Really Fast Many people everywhere in the world prefer to shop online and buy products from several varieties and companies that they cannot find or are not available for purchase in their home countries. Currently, and with the assistance of the new technology and the support of the internet, individuals from all around […]
26th Jun 2018
WEB ARTIST® Digital Marketing Agency Web-Artist-News-Postings-Google-Partner

The 3 Steps Toward Building A Successful Brand Strategy

At its core building a good brand strategy lists the most important elements of your product or service and best describes your company’s purpose, it defines your target customer and adds structure to your marketing strategies. Step 1: What Sets You Apart From Your Competition? Why should people support your business instead of the business across the road? Think about the intangible qualities of your product or service, Your Goal is to position yourself in your customers mind so that they think of you differently than your competition. Step 2: Know Your Target Audience Once you have defined your product or service, think about your target audience, by now you have probably gathered your demographic information about the market you’re entering but be mindful of the actual customers who will walk through your door. Who is this person, and what is the one thing he or she ultimately wants from […]
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